Product

👋

✌🏼

✌🏼

Designer

Crafting Digital Experiences.

[Hi! I am Juliana Azevedo! Currently working at @CRED]

[Cases]

[Fintech]

Scalable Incident Communication for Credit

Reduced incident communication time from ~6 hours to minutes by shipping a reusable SDUI + feature-flag model that standardizes scope, entry behaviors, and routing across mobile + web.

Product Design

Systems Design

Mobile + Web

[Fintech]

Scalable Incident Communication for Credit

Reduced incident communication time from ~6 hours to minutes by shipping a reusable SDUI + feature-flag model that standardizes scope, entry behaviors, and routing across mobile + web.

Product Design

Systems Design

Mobile + Web

[Fintech]

Scalable Incident Communication for Credit

Reduced incident communication time from ~6 hours to minutes by shipping a reusable SDUI + feature-flag model that standardizes scope, entry behaviors, and routing across mobile + web.

Product Design

Systems Design

Mobile + Web

[Fintech]

Rewards Program: driving adoption and retention in fintech

Designed the MVP end-to-end and helped pivot the offer using usability evidence - improving clarity and adoption across Card + Reserve.

Usability Testing

UX Strategy

Experimentation

[Fintech]

Rewards Program: driving adoption and retention in fintech

Designed the MVP end-to-end and helped pivot the offer using usability evidence - improving clarity and adoption across Card + Reserve.

Usability Testing

UX Strategy

Experimentation

[Fintech]

Rewards Program: driving adoption and retention in fintech

Designed the MVP end-to-end and helped pivot the offer using usability evidence - improving clarity and adoption across Card + Reserve.

Usability Testing

UX Strategy

Experimentation

[Culture & Lifestyle]

Fervo: from chaos to mapped fun - a digital guide to street Carnival

How an app became the go-to digital hub for Brazil’s street Carnival - from the first idea to MVP, with research-led design that solved real user needs.

User Research

Product Strategy

UI Design

[Culture & Lifestyle]

Fervo: from chaos to mapped fun - a digital guide to street Carnival

How an app became the go-to digital hub for Brazil’s street Carnival - from the first idea to MVP, with research-led design that solved real user needs.

User Research

Product Strategy

UI Design

[Culture & Lifestyle]

Fervo: from chaos to mapped fun - a digital guide to street Carnival

How an app became the go-to digital hub for Brazil’s street Carnival - from the first idea to MVP, with research-led design that solved real user needs.

User Research

Product Strategy

UI Design

View All Cases

View All Cases

View All Cases

[About Me]

Juliana Azevedo

Product Designer @CRED

Hi, I'm Juliana Azevedo - a Product Designer working globally on complex, data-heavy B2B systems across payments, risk, compliance, and beyond. Ex-lawyer by background.

I design products end-to-end across internal tools and customer-facing web/mobile - from pricing, scoring, enrichment, and auditability to risk & compliance workflows, dashboards, and traceable operations. Lately, I’ve been shipping AI-powered experiences and design system work, partnering closely with Product + Engineering to move fast without losing craft.

More About Me

More About Me

More About Me

[Selected experience]

CRED

AI-powered B2B workflows

CRED

AI-powered B2B workflows

CRED

AI-powered B2B workflows

Deloitte

risk/compliance + DS

Deloitte

risk/compliance + DS

Deloitte

risk/compliance + DS

Stone

fintech web/mobile & ops

Stone

fintech web/mobile & ops

Stone

fintech web/mobile & ops

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