Product

👋

✌🏼

Designer

Crafting Digital Experiences.

[Hi! I am Juliana Azevedo! Currently working at @Pencil]

[Cases]

[Fintech]

From ~6 hours to minutes: Incident communication for Credit

Reusable incident UX system across mobile + web - activated via SDUI + flags (engineering metric).

Product Design

Systems Design

Mobile + Web

[Fintech]

From ~6 hours to minutes: Incident communication for Credit

Reusable incident UX system across mobile + web - activated via SDUI + flags (engineering metric).

Product Design

Systems Design

Mobile + Web

[Fintech]

Rewards Program: de-risking a paid subscription

Concept test (n=1,514) + qualitative validation showed low differentiation (39% flat interest; 58% competitive overlap), supporting a no-go decision before launch.

Research

Pricing & Growth

Business Strategy

[Fintech]

Rewards Program: de-risking a paid subscription

Concept test (n=1,514) + qualitative validation showed low differentiation (39% flat interest; 58% competitive overlap), supporting a no-go decision before launch.

Research

Pricing & Growth

Business Strategy

[Culture & Lifestyle]

Fervo: from chaos to mapped fun - a digital guide to street Carnival

How an app became the go-to digital hub for Brazil’s street Carnival - from the first idea to MVP, with research-led design that solved real user needs.

User Research

Product Strategy

UI Design

[Culture & Lifestyle]

Fervo: from chaos to mapped fun - a digital guide to street Carnival

How an app became the go-to digital hub for Brazil’s street Carnival - from the first idea to MVP, with research-led design that solved real user needs.

User Research

Product Strategy

UI Design

View All Cases

View All Cases

[Selected experience]

Pencil

AI ad creation

Pencil

AI ad creation

CRED

AI B2B workflows

Stone

fintech payments

CRED

AI B2B workflows

Stone

fintech payments

Deloitte

risk & advisory

Deloitte

risk & advisory

[About Me]

Juliana Azevedo

Product Designer @CRED

Hi, I'm Juliana Azevedo - a Product Designer working globally on complex, data-heavy B2B systems across payments, risk, compliance, and beyond. Ex-lawyer by background.

I design products end-to-end across internal tools and customer-facing web/mobile - from pricing, scoring, enrichment, and auditability to risk & compliance workflows, dashboards, and traceable operations. Lately, I’ve been shipping AI-powered experiences and design system work, partnering closely with Product + Engineering to move fast without losing craft.

More About Me

More About Me

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