[About]

[About me]

Hi, I'm Juliana Azevedo - a Product Designer working globally on complex, data-heavy B2B systems across payments, risk, compliance, and beyond. Ex-lawyer by background.
I design products end-to-end across internal tools and customer-facing web/mobile - from pricing, scoring, enrichment, and auditability to risk & compliance workflows, dashboards, and traceable operations. Lately, I’ve been shipping AI-powered experiences and design system work, partnering closely with Product + Engineering to move fast without losing craft.

Simplicity is the ultimate sophistication.

-Leonardo da Vinci

[What Can I Do]

Make complex products feel simple

Clarity-first UX for data-heavy workflows, edge cases, and high-stakes moments.

Make complex products feel simple

Clarity-first UX for data-heavy workflows, edge cases, and high-stakes moments.

Make complex products feel simple

Clarity-first UX for data-heavy workflows, edge cases, and high-stakes moments.

Design end-to-end (web + mobile)

From internal platforms to customer-facing journeys - discovery to shipped UI.

Design end-to-end (web + mobile)

From internal platforms to customer-facing journeys - discovery to shipped UI.

Design end-to-end (web + mobile)

From internal platforms to customer-facing journeys - discovery to shipped UI.

Ship with Product + Engineering

Fast iteration, strong craft, and systems thinking (including design systems when needed).

Ship with Product + Engineering

Fast iteration, strong craft, and systems thinking (including design systems when needed).

Ship with Product + Engineering

Fast iteration, strong craft, and systems thinking (including design systems when needed).

[Experience]

CRED

UX Designer

Sep 2025- Current

California, United States

Shipped AI-powered B2B workflows, defining success metrics and instrumenting key journeys.

Redesigned Custom Scoring (versioning/diffs, pricing logic, multi-app visibility) to improve transparency and debugging.

Led design system unification (Shadcn/Figma + Storybook), aligning tokens and design–engineering contracts across web/mobile.

CRED

UX Designer

Sep 2025- Current

California, United States

Shipped AI-powered B2B workflows, defining success metrics and instrumenting key journeys.

Redesigned Custom Scoring (versioning/diffs, pricing logic, multi-app visibility) to improve transparency and debugging.

Led design system unification (Shadcn/Figma + Storybook), aligning tokens and design–engineering contracts across web/mobile.

CRED

UX Designer

Sep 2025- Current

California, United States

Shipped AI-powered B2B workflows, defining success metrics and instrumenting key journeys.

Redesigned Custom Scoring (versioning/diffs, pricing logic, multi-app visibility) to improve transparency and debugging.

Led design system unification (Shadcn/Figma + Storybook), aligning tokens and design–engineering contracts across web/mobile.

Stone Co.

Product Designer

Jul 2022- Sep 2025

Remote, Brazil

Stone Co.

Product Designer

Jul 2022- Sep 2025

Remote, Brazil

Stone Co.

Product Designer

Jul 2022- Sep 2025

Remote, Brazil

Deloitte

Product Designer

Nov 2021- Jul 2022

Remote, Brazil

Deloitte

Product Designer

Nov 2021- Jul 2022

Remote, Brazil

Deloitte

Product Designer

Nov 2021- Jul 2022

Remote, Brazil

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