[About]

[About me]

Hi, I'm Juliana Azevedo - a Product Designer working globally on complex, data-heavy B2B systems across payments, risk, compliance, and beyond. Ex-lawyer by background.
I design products end-to-end across internal tools and customer-facing web/mobile - from pricing, scoring, enrichment, and auditability to risk & compliance workflows, dashboards, and traceable operations. Lately, I’ve been shipping AI-powered experiences and design system work, partnering closely with Product + Engineering to move fast without losing craft.

[What Can I Do]

Make complex products feel simple

Clarity-first UX for data-heavy workflows, edge cases, and high-stakes moments.

Design end-to-end (web + mobile)

From internal platforms to customer-facing journeys - discovery to shipped UI.

Ship with Product + Engineering

Fast iteration, strong craft, and systems thinking (including design systems when needed).

[Experience]

Pencil

Senior Product Designer

Apr 2026 - Current

Remote, London, UK

Design end-to-end for a global AI ad creation platform, from discovery to shipped UI.

Shipped real-time scoring alerts in the editor and a naming engine that unified bulk export across 15 touchpoints.

Prototype directly in the production codebase with an AI coding agent, partnering closely with Product and Engineering.

Pencil

Senior Product Designer

Apr 2026 - Current

Remote, London, UK

Design end-to-end for a global AI ad creation platform, from discovery to shipped UI.

Shipped real-time scoring alerts in the editor and a naming engine that unified bulk export across 15 touchpoints.

Prototype directly in the production codebase with an AI coding agent, partnering closely with Product and Engineering.

CRED

Senior UX/UI Designer

Sep 2025 - Apr 2026

Remote, San Francisco, US

CRED

Senior UX/UI Designer

Sep 2025 - Apr 2026

Remote, San Francisco, US

Stone Co.

Product Designer

Jul 2022 - Sep 2025

Remote, São Paulo, Brazil

Stone Co.

Product Designer

Jul 2022 - Sep 2025

Remote, São Paulo, Brazil

Deloitte

Product Designer

Nov 2021 - Jul 2022

Remote, São Paulo, Brazil

Deloitte

Product Designer

Nov 2021 - Jul 2022

Remote, São Paulo, Brazil

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