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[Works]
Reusable incident UX system across mobile + web - activated via SDUI + flags (engineering metric).
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Concept test (n=1,514) + qualitative validation showed low differentiation (39% flat interest; 58% competitive overlap), supporting a no-go decision before launch.
10 July 2024
Replaced an external payment link with a reusable Card + Pix checkout embedded across web, portal and app — turning payment into a team-owned, measurable funnel (5,819 users).
How an app became the go-to digital hub for Brazil’s street Carnival - from the first idea to MVP, with research-led design that solved real user needs.
