[Works]

Designing a pricing system in code, with AI

Usage-based pricing made legible for a B2B SaaS product. Prototyped with AI tools, driven by critique, validated across 6 billing scenarios.

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Designing a pricing system in code, with AI

Usage-based pricing made legible for a B2B SaaS product. Prototyped with AI tools, driven by critique, validated across 6 billing scenarios.

Read case

Designing a pricing system in code, with AI

Usage-based pricing made legible for a B2B SaaS product. Prototyped with AI tools, driven by critique, validated across 6 billing scenarios.

Read case

From ~6 hours to minutes: Incident communication for Credit

Reusable incident UX system across mobile + web - activated via SDUI + flags (engineering metric).

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From ~6 hours to minutes: Incident communication for Credit

Reusable incident UX system across mobile + web - activated via SDUI + flags (engineering metric).

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From ~6 hours to minutes: Incident communication for Credit

Reusable incident UX system across mobile + web - activated via SDUI + flags (engineering metric).

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Rewards Program: de-risking a paid subscription

Concept test (n=1,514) + qualitative validation showed low differentiation (39% flat interest; 58% competitive overlap), supporting a no-go decision before launch.

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Fixing the payments checkout cliff

Replaced an external payment link with a reusable Card and Pix checkout across web, portal, and app. Made the payment funnel measurable for the first time, with ~30% payment intent (5,819 users).

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10 July 2024

Fervo: from chaos to mapped fun - a digital guide to street Carnival

How an app became the go-to digital hub for Brazil’s street Carnival - from the first idea to MVP, with research-led design that solved real user needs.

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